Self Serving Bias in Behavioral Economics Manager Toolkit (Publication Date: 2024/02)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • How do you guard against the self serving bias in your ethical decision making?
  • What is the difference between fundamental attribution bias and the self serving bias?
  • What is the difference between fundamental attribution error and self serving bias?
  • Key Features:

    • Comprehensive set of 1501 prioritized Self Serving Bias requirements.
    • Extensive coverage of 91 Self Serving Bias topic scopes.
    • In-depth analysis of 91 Self Serving Bias step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 91 Self Serving Bias case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Coordinate Measurement, Choice Diversification, Confirmation Bias, Risk Aversion, Economic Incentives, Financial Insights, Life Satisfaction, System And, Happiness Economics, Framing Effects, IT Investment, Fairness Evaluation, Behavioral Finance, Sunk Cost Fallacy, Economic Warnings, Self Control, Biases And Judgment, Risk Compensation, Financial Literacy, Business Process Redesign, Risk Perception, Habit Formation, Behavioral Economics Experiments, Attention And Choice, Deontological Ethics, Halo Effect, Overconfidence Bias, Adaptive Preferences, Social Norms, Consumer Behavior, Dual Process Theory, Behavioral Economics, Game Insights, Decision Making, Mental Health, Moral Decisions, Loss Aversion, Belief Perseverance, Choice Bracketing, Self Serving Bias, Value Attribution, Delay Discounting, Loss Aversion Bias, Optimism Bias, Framing Bias, Social Comparison, Self Deception, Affect Heuristics, Time Inconsistency, Status Quo Bias, Default Options, Hyperbolic Discounting, Anchoring And Adjustment, Information Asymmetry, Decision Fatigue, Limited Attention, Procedural Justice, Ambiguity Aversion, Present Value Bias, Mental Accounting, Economic Indicators, Market Dominance, Cohort Analysis, Social Value Orientation, Cognitive Reflection, Choice Overload, Nudge Theory, Present Bias, Compensatory Behavior, Attribution Theory, Decision Framing, Regret Theory, Availability Heuristic, Emotional Decision Making, Incentive Contracts, Heuristic Learning, Loss Framing, Descriptive Norms, Cognitive Biases, Behavioral Shift, Social Preferences, Heuristics And Biases, Communication Styles, Alternative Lending, Behavioral Dynamics, Fairness Judgment, Regulatory Focus, Implementation Challenges, Choice Architecture, Endowment Effect, Illusion Of Control

    Self Serving Bias Assessment Manager Toolkit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Self Serving Bias

    Self-serving bias is the tendency to attribute our successes to our own abilities and efforts, while blaming others or external factors for our failures. To guard against it in ethical decision making, one must critically evaluate their actions and consider perspectives and consequences of their choices.

    1. Encourage reflection: Reflecting on one′s own motivations and biases can help mitigate the effects of self-serving bias in decision-making.

    2. Seek feedback: Seeking input from others can offer a more objective perspective and challenge potential biases.

    3. Consider alternative options: Considering multiple options can prevent individuals from favoring their own interests over ethical considerations.

    4. Keep records: Keeping track of decisions and their justifications can increase accountability and reduce the effects of self-serving bias.

    5. Promote transparency: Transparent processes and decision-making can minimize self-serving bias by making it difficult to conceal self-serving actions.

    6. Utilize decision-making tools: Implementing structured decision-making tools can help override personal biases and guide ethical decision-making.

    7. Foster a culture of integrity: Creating a culture of honesty and integrity can discourage individuals from engaging in self-serving behavior.

    8. Implement guidelines and protocols: Establishing clear guidelines and protocols for decision-making can reduce the opportunity for self-serving bias to influence ethical choices.

    9. Set realistic goals: Setting realistic and achievable goals can prevent individuals from placing their self-interests over ethical considerations.

    10. Educate and train: Providing education and training on biases and ethical decision-making can increase awareness and equip individuals with tools to combat self-serving bias.

    CONTROL QUESTION: How do you guard against the self serving bias in the ethical decision making?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    Ten years from now, I have successfully trained and educated individuals and organizations on the dangers of self-serving bias in ethical decision making. I have developed a widely recognized and respected program that provides practical tools and strategies to recognize and combat this bias in the workplace. Through my work, I have raised awareness and created a cultural shift towards ethical decision making based on fairness, honesty, and accountability.

    I have expanded my reach internationally and have been invited to speak at renowned conferences and organizations around the world. My program has been integrated into educational curriculums, corporate training, and government agencies, creating a ripple effect on ethical practices globally.

    To ensure the sustainability of my impact, I have established a non-profit organization dedicated to promoting ethical decision making and overcoming self-serving bias. This organization provides resources, research, and support for individuals and organizations striving for ethical excellence.

    Through my dedication and determination, I have successfully ingrained ethical decision making as a core value in business and society, creating a better world for generations to come.

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    Self Serving Bias Case Study/Use Case example – How to use:

    Case Study:Guarding Against Self-Serving Bias in Ethical Decision Making

    Synopsis of Client Situation:

    XYZ Corporation is a multinational company operating in the consumer goods industry. The company has a diverse workforce with employees from different cultural backgrounds, and it prides itself on promoting ethical values and fostering a positive work culture. However, the company has been facing some ethical challenges lately, which have raised concerns among the senior management team. One of the major issues identified is the prevalence of self-serving bias among employees, especially in decision making processes. The senior management team has expressed the need for a consultant to evaluate the company′s current decision making process and provide recommendations to guard against self-serving bias.

    Consulting Methodology:

    The consulting team at ABC Consulting begins the project by conducting a thorough analysis of the company′s current decision making process. This involves reviewing existing policies, procedures, and conducting interviews with key stakeholders, including employees and members of the senior management team. The team also conducts a survey to gather data on the prevalence of self-serving bias among employees. This data is then analyzed using statistical tools to identify any patterns or trends.

    Based on the findings from the analysis, the consulting team identifies specific areas in the decision making process where self-serving bias is most likely to occur. These include employee performance evaluations, resource allocation, and project selection. The team then designs and implements interventions to address these areas and minimize the impact of self-serving bias on decision making.


    1. A comprehensive report outlining the current decision-making process at XYZ Corporation, including any gaps or weaknesses that may contribute to self-serving bias.
    2. Recommendations for policy changes, training programs, and interventions to reduce the impact of self-serving bias on decision making.
    3. A customized training program on self-serving bias and its effects on ethical decision making, tailored to the needs of XYZ Corporation.
    4. Implementation plan for all recommended interventions, including timelines, roles and responsibilities, and monitoring strategies.

    Implementation Challenges:

    One of the key challenges in implementing interventions to guard against self-serving bias is employee resistance. This may arise due to employees feeling threatened or questioning the need for change. To address this challenge, the consulting team at ABC Consulting conducts a series of workshops and training sessions to educate employees about the negative impact of self-serving bias on the company′s ethical standards and reputation. The team also emphasizes the role of employees in creating a fair and ethical work environment for everyone.

    Key Performance Indicators (KPIs):

    1. Reduction in the prevalence of self-serving bias as measured by the post-intervention survey.
    2. Increase in the number of employees reporting ethical concerns or violations, indicating higher levels of accountability and integrity.
    3. Improvement in decision making processes, demonstrated by the selection of more diverse projects and allocation of resources based on merit rather than personal bias.

    Management Considerations:

    To ensure the long-term effectiveness of the interventions, the senior management team at XYZ Corporation must show strong support and commitment towards creating an ethical work culture. This includes regularly communicating the importance of ethical decision making, rewarding integrity and ethical behavior, and holding employees accountable for their actions. The company should also conduct regular training sessions on self-serving bias and other biases that may affect decision making. Furthermore, incorporating ethical considerations into the company′s performance evaluation and reward system can also reinforce ethical behavior among employees.

    1. Chen, Y. A., Friedman, R., & Danielsbac, G. (2016). Guarding Against Self-Serving Bias in Ethical Decision-Making: An Integrative Review of the Literature. Human Resource Management Review, 1-14.
    2. DeYoung, A. J., & Petersen, L. E. (2016). Pruning the Hedge: Enabling Ethical Decision Making through Experimental Pedagogy. Management Teaching Review, 1-7.
    3. Malle, B., & Bennett, R. (2014). The social psychology of good and evil. Psychology Press.
    4. Shu, L. L., Gino, F., & Bazerman, M. H. (2011). Dishonest deed, clear conscience: when cheating leads to moral disengagement and motivated forgetting. Personality and Social Psychology Bulletin, 37(3), 330-349.

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