new market entry in Balanced Scorecard Manager Toolkit (Publication Date: 2024/02)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • How does your organization with a relatively new entry into a relatively new market space plan for survival and, perhaps, dominance?
  • Which home specific factors have influenced your organizations choice of entry mode into new international markets?
  • How has internal factors influenced your organizations choice of market entry mode in new international markets?
  • Key Features:

    • Comprehensive set of 1512 prioritized new market entry requirements.
    • Extensive coverage of 187 new market entry topic scopes.
    • In-depth analysis of 187 new market entry step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 187 new market entry case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Customer Satisfaction, Training And Development, Learning And Growth Perspective, Balanced Training Data, Legal Standards, Variance Analysis, Competitor Analysis, Inventory Management, Data Analysis, Employee Engagement, Brand Perception, Stock Turnover, Customer Feedback, Goals Balanced, Production Costs, customer value, return on equity, Liquidity Position, Website Usability, Community Relations, Technology Management, learning growth, Cash Reserves, Foster Growth, Market Share, strategic objectives, Operating Efficiency, Market Segmentation, Financial Governance, Gross Profit Margin, target setting, corporate social responsibility, procurement cost, Workflow Optimization, Idea Generation, performance feedback, Ethical Standards, Quality Management, Change Management, Corporate Culture, Manufacturing Quality, SWOT Assessment, key drivers, Transportation Expenses, Capital Allocation, Accident Prevention, alignment matrix, Information Protection, Product Quality, Employee Turnover, Environmental Impact, sustainable development, Knowledge Transfer, Community Impact, IT Strategy, Risk Management, Supply Chain Management, Operational Efficiency, balanced approach, Corporate Governance, Brand Awareness, skill gap, Liquidity And Solvency, Customer Retention, new market entry, Strategic Alliances, Waste Management, Intangible Assets, ESG, Global Expansion, Board Diversity, Financial Reporting, Control System Engineering, Financial Perspective, Profit Maximization, Service Quality, Workforce Diversity, Data Security, Action Plan, Performance Monitoring, Sustainable Profitability, Brand Image, Internal Process Perspective, Sales Growth, Timelines and Milestones, Management Buy-in, Automated Data Collection, Strategic Planning, Knowledge Management, Service Standards, CSR Programs, Economic Value Added, Production Efficiency, Team Collaboration, Product Launch Plan, Outsourcing Agreements, Financial Performance, customer needs, Sales Strategy, Financial Planning, Project Management, Social Responsibility, Performance Incentives, KPI Selection, credit rating, Technology Strategies, Supplier Scorecard, Brand Equity, Key Performance Indicators, business strategy, Balanced Scorecards, Metric Analysis, Customer Service, Continuous Improvement, Budget Variances, Government Relations, Stakeholder Analysis Model, Cost Reduction, training impact, Expenses Reduction, Technology Integration, Energy Efficiency, Cycle Time Reduction, Manager Scorecard, Employee Motivation, workforce capability, Performance Evaluation, Working Capital Turnover, Cost Management, Process Mapping, Revenue Growth, Marketing Strategy, Financial Measurements, Profitability Ratios, Operational Excellence Strategy, Service Delivery, Customer Acquisition, Skill Development, Leading Measurements, Obsolescence Rate, Asset Utilization, Governance Risk Score, Scorecard Metrics, Distribution Strategy, results orientation, Web Traffic, Better Staffing, Organizational Structure, Policy Adherence, Recognition Programs, Turnover Costs, Risk Assessment, User Complaints, Strategy Execution, Pricing Strategy, Market Reception, Data Breach Prevention, Lean Management, Six Sigma, Continuous improvement Introduction, Mergers And Acquisitions, Non Value Adding Activities, performance gap, Safety Record, IT Financial Management, Succession Planning, Retention Rates, Executive Compensation, key performance, employee recognition, Employee Development, Executive Scorecard, Supplier Performance, Process Improvement, customer perspective, top-down approach, Balanced Scorecard, Competitive Analysis, Goal Setting, internal processes, product mix, Quality Control, Systems Review, Budget Variance, Contract Management, Customer Loyalty, Objectives Cascade, Ethics and Integrity, Shareholder Value

    new market entry Assessment Manager Toolkit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    new market entry

    New market entry is a strategic process in which an organization entering a new market space plans for survival and success by understanding the needs of the target market, identifying unique selling points, and implementing effective marketing and operational strategies to establish a strong presence and potentially dominate the market.

    1. Develop a strategic plan that includes clear objectives and targets for market penetration and growth. This will provide direction and focus to the organization′s efforts.

    2. Utilize customer and market research to gain insights into the needs and preferences of the target market. This will allow the organization to tailor their offerings to meet those specific needs.

    3. Implement a pricing strategy that is competitive and attractive to customers, yet still profitable for the organization. This will increase the chances of gaining market share and establishing a strong presence in the new market space.

    4. Invest in marketing and advertising efforts to create awareness and generate demand for the organization′s products or services. This will help attract potential customers and establish brand recognition.

    5. Develop partnerships or joint ventures with established companies in the new market space. This can provide access to resources, networks, and expertise, and increase credibility for the organization.

    6. Monitor and track key performance indicators related to market share, customer satisfaction, and financial performance. This will allow the organization to make data-driven decisions and adjust their strategies accordingly.

    – Clear direction and focus for the organization
    – Customized offerings that cater to customer needs
    – Profitable pricing strategy
    – Increased awareness and demand through marketing efforts
    – Access to resources and expertise through partnerships
    – Data-driven decision making for ongoing improvement and growth.

    CONTROL QUESTION: How does the organization with a relatively new entry into a relatively new market space plan for survival and, perhaps, dominance?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    Big Hairy Audacious Goal (BHAG) for 10 Years:

    To become the leader and dominate the global market in clean energy solutions, with a focus on renewable and sustainable resources.

    Plan for Survival and Dominance:

    1. Research and Development: The organization will heavily invest in research and development to innovate and develop advanced clean energy solutions that are not currently available in the market. This will give them a unique competitive advantage over existing players.

    2. Strategic Alliances: The organization will form strategic alliances with key players in the sector, such as government agencies, research institutions, and industry experts. These partnerships will provide access to resources, knowledge, and potential funding opportunities.

    3. Long-term Contracts: The organization will aim to secure long-term contracts with businesses and governments for the supply of clean energy solutions. This will provide a stable revenue stream and reduce the risk of market fluctuations.

    4. Global Expansion: The organization will not limit itself to a specific geographic region but will aim to expand globally, targeting emerging markets with a high demand for clean energy solutions.

    5. Branding and Marketing: A strong marketing strategy will be developed to promote the organization′s brand and create awareness about their unique and innovative solutions. This will help differentiate the organization from its competitors and build a strong reputation in the market.

    6. Customer-Centric Approach: The organization will prioritize customer satisfaction and continuously gather feedback to improve their products and services. This will help build a loyal customer base and attract new customers through positive word-of-mouth.

    7. Diversification: In addition to clean energy solutions, the organization will also explore opportunities in related industries, such as electric vehicle charging stations, smart grid technology, and energy storage solutions. This will allow the organization to diversify its offerings and reduce dependency on a single product or service.

    8. Continuous Innovation: In a rapidly evolving market, the organization will need to constantly innovate to stay ahead of the competition. This can be achieved by setting up an innovation team and fostering a culture of continuous improvement within the organization.

    9. Strong Leadership: The organization will have a strong leadership team with a clear vision and strategic direction. They will actively monitor market trends and make necessary adjustments to stay relevant and competitive.

    10. Embrace Sustainability: The organization will walk the talk by implementing sustainable practices within its own operations and promoting them to their customers. This will help attract environmentally conscious consumers and create a positive brand image.

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    new market entry Case Study/Use Case example – How to use:

    Client Situation:

    ABC Inc. is a multinational technology company that specializes in creating innovative software solutions for enterprise and consumer markets. The company has established a strong presence in existing markets, such as the United States and Europe, but is looking to expand into a new market space – Southeast Asia. This move comes as a part of ABC’s growth strategy to tap into the rapidly growing digital market in the region and to diversify its revenue streams. However, entering a relatively new market space poses several challenges for the organization, including competition from established players, cultural differences, and regulatory barriers.

    Consulting Methodology:

    ABC Inc. approached XYZ Consulting, an international management consulting firm, to assist with their market entry strategy in Southeast Asia. Our consulting methodology was based on a comprehensive and structured approach that involved market research, competitive analysis, and strategic planning. The methodology consisted of five key stages:

    1. Market Analysis: The first step was to conduct a thorough market analysis to gain a deep understanding of the target market. This involved collecting data on macroeconomic trends, industry growth projections, and target audience demographics. Additionally, we conducted primary research through surveys and interviews to understand consumer behavior and preferences in the region.

    2. Competitive Analysis: To gain insights into the competition, we conducted a detailed analysis of the key players in the Southeast Asian market. This included analyzing their product offerings, pricing strategies, distribution channels, and marketing tactics. We also looked at their strengths, weaknesses, opportunities, and threats (SWOT analysis) to identify areas where ABC Inc. could gain a competitive advantage.

    3. Target Market Selection: Based on market and competitive analysis, we helped ABC Inc. identify the most lucrative markets in the region. This involved evaluating factors such as market size, growth potential, customer needs, and competitive landscape. Our team also considered the company’s capabilities, resources, and risk appetite to recommend the most suitable markets for entry.

    4. Entry Strategy: After identifying the target markets, we developed an entry strategy that addressed the challenges and opportunities in each market. This included identifying potential partners, distribution channels, and pricing strategies. We also proposed a marketing plan tailored to the local market, including language and cultural considerations.

    5. Implementation: The final stage of our consulting methodology involved working closely with ABC Inc. to implement the recommended strategies. This included negotiating partnerships, setting up local operations, and launching marketing campaigns. Our team also provided ongoing support to monitor progress and make necessary adjustments to the strategy.


    Our consulting team delivered a comprehensive market entry strategy for ABC Inc., which included:

    1. A detailed report on the Southeast Asian market, highlighting key trends, growth opportunities, and target audience insights.

    2. Competitive analysis report that outlined the strengths and weaknesses of key players in the market.

    3. Recommended target markets for entry, along with a SWOT analysis for each market.

    4. Entry strategy document that outlined the recommended approach for entering each target market, including potential partners and marketing tactics.

    5. Implementation plan with timelines and responsibilities assigned to each task.

    Implementation Challenges:

    The implementation of the market entry strategy posed several challenges for ABC Inc., some of which were:

    1. Cultural differences and language barriers: The diverse cultures and languages in Southeast Asia posed a challenge for ABC Inc. to effectively communicate and tailor its marketing messages to local audiences.

    2. Regulatory barriers: The regulatory landscape in some countries posed a challenge for the company to obtain necessary licenses and permits to operate.

    3. Established competition: The technology market in Southeast Asia is highly competitive, with many established players. ABC Inc. faced the challenge of differentiating its offerings from existing competitors in the region.


    To measure the success of ABC Inc.’s market entry strategy, we recommended the following key performance indicators (KPIs):

    1. Revenue growth: The primary KPI for measuring the success of market entry was revenue growth. This would be tracked quarterly to compare with projected targets.

    2. Market share: We recommended monitoring ABC Inc.’s market share in each target market to assess the effectiveness of the company’s marketing and sales strategies.

    3. Customer acquisition cost (CAC): Another important KPI was the cost of acquiring new customers in the new market. This would give ABC Inc. an understanding of the effectiveness of its sales and marketing efforts.

    4. Brand awareness: As a new player in the market, building brand awareness was crucial for ABC Inc.’s success. We recommended tracking brand awareness through surveys and social media engagement.

    Management Considerations:

    To ensure the long-term success of ABC Inc.’s market entry strategy, we recommended that the management team consider the following:

    1. Adaptability: The management team needs to be flexible and willing to adapt the company’s strategies to local market conditions.

    2. Resource allocation: Proper resource allocation is crucial for the success of the market entry strategy. The management team should closely monitor and adjust resource allocation to ensure profitability.

    3. Continuous monitoring: The management team must regularly review the performance of the company’s operations in Southeast Asia and make necessary adjustments to the strategy if needed.


    Through our comprehensive consulting methodology, ABC Inc. successfully entered the Southeast Asian market and established a strong presence in the region. The company experienced significant revenue growth and gained market share in each target market. By closely monitoring performance and adapting strategies, ABC Inc. solidified its position as a dominant player in the Southeast Asian technology market. Our consulting approach helped the organization plan for survival and eventually achieve dominance in a relatively new market space.

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