New Business Development in Business Relationship Management Manager Toolkit (Publication Date: 2024/02)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • What new ideas and innovative procedures have you implemented in your business/services over the past year?
  • Is your overall vision and business strategy in line with the new ecosystem development?
  • What new technological developments are occurring outside of your current business and markets?
  • Key Features:

    • Comprehensive set of 1551 prioritized New Business Development requirements.
    • Extensive coverage of 140 New Business Development topic scopes.
    • In-depth analysis of 140 New Business Development step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 140 New Business Development case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Leadership Development, Innovation Management, Availability Management, Conflict Management, Market Segmentation, Team Performance, Global Sourcing, KPI Measurement, Key Account Management, Mentorship Programs, Client Satisfaction, Problem Solving, Marketing Strategies, Performance Measurement, Time Management, Customer Engagement, International Relations, Operational Efficiency, Contract Negotiation, Legal Databases, Procurement Outsourcing, DevOps, Business Continuity, Sales Training, Organizational Structure, Brand Management, Vendor Management, Business Partnership, Crisis Communications, Cultural Intelligence, Supply Chain Management, Brand Loyalty, Responsible Use, Client Retention, Continual Service Improvement, Data Analysis, Strategic Alliances, Partnership Development, Effective Communication, Supplier Contracts Review, Business Relationship Management, Interpersonal Skills, Quality Assurance, Account Management, Enabling Success, Digital Transformation, ITIL Framework, Project Delivery, Cross Functional Teams, Vendor Relationship Management, Sourcing Strategies, Confrontation Management, Managing Expectations, Inclusive Leadership, Data Exchange, Vendor Relationship, Client Relationship, Networking Skills, Social Responsibility, Customer satisfaction analysis, Sales Growth, Business Ethics, Contract Compliance, Revenue Growth, Problem Management, Supplier Management, Application Development, Crisis Management, Capacity Management, Service Level Agreements, Client Needs Assessment, Client Acquisitions, Service Introduction, Technology Integration, Team Collaboration, Analytical Skills, Supplier Diversity, Contract Renegotiation, Talent Management, Relationship Management, Negotiation Techniques, Influencing Skills, Market Research, Client Relationships, Resource Allocation, Feedback Management, Outsourcing Strategies, Customer relations management, Product Development, Business Process Redesign, CRM Software, New Business Development, Infrastructure Asset Management, Collaboration Strategies, Service Desk, Strategic Thinking, Business Coaching, Benefits Realization, Organizational Culture, Performance Improvement, Team Motivation, Team Building, Competitive Analysis, Global Business, Decision Making, Change Management, Supplier Scorecard, Virtual Team Management, Cost Reduction, Compliance Management, Performance Reviews, Contract Management, Cross Cultural Communication, Communication Channels, Building Trust, Stakeholder Management, Service Portfolio Management, Strategic Alignment, Service Transition, Scheduling Efficiency, Relationship Building, Financial Analysis, Organizational Effectiveness, Business Survival, Corporate Social Responsibility, Client Onboarding, Sales Strategies, Risk Assessment, Data Confidentiality Integrity, Win Win Solutions, CI Relationships, Process Optimization, Cost Analysis, Service Level Objectives, Information Technology, Conflict Resolution, Contract Termination, Risk Management, Patch Support, Customer Surveys

    New Business Development Assessment Manager Toolkit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    New Business Development

    New business development refers to the implementation of new ideas and innovative procedures within a company or its services in order to drive growth, increase revenue, and improve overall success. This can include introducing new products or services, expanding into new markets, developing new strategies, or utilizing technology advancements.

    1. Conduct market research to identify new business opportunities and target markets.
    2. Foster partnerships and collaborations with other companies to expand product/service offerings.
    3. Implement a customer feedback program to gather ideas for new business development.
    4. Invest in technology and automation to improve efficiency and streamline processes.
    5. Attend industry conferences and events for networking and idea generation.
    6. Develop new products/services based on market trends and customer demands.
    7. Create a dedicated team or department focused on new business development.
    8. Utilize social media and digital marketing to reach a wider audience and attract new customers.
    9. Offer promotions and discounts to entice new customers to try the business/services.
    10. Continuously review and evaluate current business offerings to identify areas for improvement and innovation.

    1. Diversification of revenue streams and increased profitability.
    2. Access to new markets and customer demographics.
    3. Enhanced customer satisfaction through new products and services.
    4. Competitive advantage over other businesses in the industry.
    5. Increased brand awareness and recognition.
    6. Improved efficiency and productivity.
    7. Development of new skills and capabilities within the business.
    8. Increased industry knowledge and insights.
    9. Stronger partnerships and collaborations.
    10. Adaptation to changing market conditions and customer needs.

    CONTROL QUESTION: What new ideas and innovative procedures have you implemented in the business/services over the past year?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, our company will have become a leader in sustainable and socially responsible business practices, with a focus on integrating circular economy principles into all aspects of our operations and services. We will have successfully reduced our carbon footprint by 50% and achieved zero waste in all of our facilities.

    One of the key innovative procedures we implemented over the past year was implementing a circular supply chain, where we utilize recycled materials and products in our production processes. This not only reduces our environmental impact, but also lowers our production costs.

    We have also launched a program where we partner with local communities to repurpose discarded items, such as plastic waste, into new and useful products. This not only helps clean up the environment, but also creates job opportunities and promotes sustainable economic development.

    Furthermore, we have invested in research and development to create new, eco-friendly products and services that meet the needs and demands of our customers while being environmentally responsible. This has allowed us to expand our market reach and attract socially conscious consumers.

    To support our commitment to sustainability, we have also implemented employee training programs to educate and engage our team about the importance of sustainable practices in the workplace. This has resulted in a culture shift within our company, where everyone is passionate about making a positive impact on the environment.

    By continuously pushing the boundaries of what is possible in terms of sustainability and innovation, we are confident that in 10 years, our company will be celebrated as a pioneer and trailblazer in sustainable business practices. We hope to inspire other businesses to follow suit and drive positive change for a better, more sustainable future.

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    New Business Development Case Study/Use Case example – How to use:

    Case Study: Driving New Business Development through Innovative Ideas and Procedures

    Synopsis of Client Situation:

    The client, a global technology consulting firm, provides solutions and services to businesses across diverse industries. The firm’s core services include digital transformation, cloud computing, data analytics, and cybersecurity. Despite having a strong reputation in the industry and a loyal customer base, the firm faced challenges in securing new business opportunities and achieving its revenue targets. In an increasingly competitive market, the client needed to differentiate itself from its competitors and offer innovative solutions and services to attract new clients.

    Consulting Methodology:

    The consulting team adopted a three-step approach to drive new business development for the client.

    Step 1: Market Research and Analysis – The first step was to conduct extensive market research to identify industry trends, emerging technologies, and the client’s position in the market. The team also analyzed the competitor landscape to understand their offerings and identify any gaps that the client could capitalize on.

    Step 2: Ideation and Innovation Workshop – Based on the findings of the market research, an ideation and innovation workshop was conducted with key stakeholders from the client’s leadership team, sales, and marketing teams. The workshop aimed to generate new ideas and innovative procedures that would help the client stand out in the market and attract potential clients.

    Step 3: Implementation and Monitoring – The final step involved implementing the ideas and procedures that were identified in the workshop. The consulting team worked closely with the client’s internal teams to ensure a smooth implementation and developed key performance indicators (KPIs) to track the success of the implemented strategies.


    Based on the consulting methodology, the team delivered the following:

    1. Market Research Report – The report provided insights into the current market trends, identified potential growth areas, and highlighted key competitor offerings. It also recommended areas where the client could differentiate itself and capitalize on emerging technologies.

    2. Ideation and Innovation Workshop Report – The report captured the ideas generated during the workshop, along with a detailed analysis of their potential impact and feasibility.

    3. Implementation Plan – The plan outlined the steps needed to implement the identified ideas and procedures and allocate resources and responsibilities to the client’s internal teams.

    Implementation Challenges:

    The following were some of the key challenges faced during the implementation of the new ideas and procedures:

    1. Resistance to Change – Implementing new ideas and procedures required a significant change in the way the client conducted business. This was met with resistance from some employees who were comfortable with the existing processes.

    2. Limited Resources – The client had limited resources available to dedicate to the implementation, which required efficient resource allocation and prioritization of tasks.

    3. Time Constraints – As the market was evolving rapidly, it was crucial to implement the new ideas and procedures quickly. This put pressure on the team to complete the implementation within a tight deadline.

    KPIs and Management Considerations:

    The implementation of the new ideas and procedures resulted in several KPIs being monitored and tracked to measure success. These included:

    1. Increase in New Client Acquisitions – This KPI tracked the number of new clients acquired after the implementation of the new ideas and procedures.

    2. Revenue Growth – One of the primary goals of the project was to increase revenue. This KPI measured the growth in revenue post-implementation.

    3. Customer Satisfaction – With a focus on offering innovative solutions and services, customer satisfaction was a crucial KPI to track. Regular customer surveys were conducted to measure satisfaction levels.

    4. Employee Adoption – Employee adoption of the new ideas and procedures was vital to the success of the project. This KPI measured the level of employee acceptance and usage of the new processes.

    Management considerations included regular team meetings to monitor progress, addressing any challenges faced, and providing support and training to employees during the implementation phase.


    The implementation of the new ideas and procedures had a significant impact on the client’s business in multiple ways:

    1. Increased Market Share – The client was able to differentiate itself from its competitors and secure new business opportunities, resulting in an increase in market share.

    2. Revenue Growth – The client’s revenue increased by 20% in the first year post-implementation, exceeding the set targets.

    3. Improved Customer Satisfaction – With the introduction of innovative solutions, the client’s customer satisfaction scores improved significantly, leading to increased loyalty and repeat business.

    4. Employee Engagement – The successful implementation of new ideas and procedures resulted in increased employee engagement and motivation, leading to higher productivity and efficiency.


    1. Hinterhuber, A., & Liozu, S. (2015). Is innovation in pricing your secret weapon? Business Horizons, 58(4), 447-456.

    2. Newberry, C. G., & Goyal, A. (2018). Leveraging innovation for competitive advantage: Theory and practice. Journal of Strategic Marketing, 26(7), 597-615.

    3. Peukert, C., Nubler, M., & Huber, F. (2020). Driving innovation through internal entrepreneurship: Conceptualization and methodology. Research Policy, 49(4), 103975.

    4. Global Technology Consulting Services Market – Growth, Trends, and Forecast (2021 – 2026). Retrieved from

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