On 27 November 2007, Mashable started the 1st International Open Web Awards to acknowledge the finest on the internet communities and facilities. Voting was directed on the internet via Mashable and its 24 blog associates. On 10 January 2008 at the Palace Hotel, San Francisco, Mashable proclaimed the winners of the first Open Web Awards. Winners contained Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.
The 2nd Annual Open Web Awards was an on the internet foreign contention that took place amid November and December 2008. Among the winners in the ‘People’s Choice’ part remained Encyclopedia Dramatica in the Wiki class, Digg in the ‘Social News and Social Bookmarking’ class, Netlog in the ‘Mainstream and Large Social Networks’ class and MySpace in the ‘Places and Events’ class.
The 3rd Open Web Awards remained held in November and December 2009. Winners contained Pandora Radio for finest portable tunes site either application, Fish Wrangler for finest Facebook play, and ‘Surprise Marriage Proposal in Spain’ as finest YouTube recording.
In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards formally started onto 27 September 2010 with nominations for classes containing Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year.