Google Analytics Part 2: Standard Reports & Key Metrics

Back in February, I started a series of blog posts that detail different aspects of Google Analytics. Part 1 focused on the basic setup of Google Analytics. Part 2 is going to look at the standard reports that come with a Google Analytics account, as well as definitions of key metrics that are used in …

Summary: Part 2 is going to look at the standard reports that come with a Google Analytics account, as well as definitions of key metrics that are used in website analytics.

If you followed the steps outlined in Part 1 when you first read the post in February, you will have about a month’s worth of data in your account, which will be very helpful when looking at the reports.

…Direct traffic comes from a user typing your website, www.amplify-interactive.com, into their internet browser’s navigation bar – they know your website URL so they go right there.

…So if your users are not visiting your site with Chrome, Firefox 7 or above, Internet Explorer 9 or above, Android 4.0 browsers and above, or an earlier brower version with the Google Toolbar installed, you may have a blank or very sparse report – like the one below.

…With a few minor changes to your Google Analytics account and your tracking code, you can now see the actual number of clicks for the navigation bar versus the link in the body of the page.
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